1-2-3-Helsinki! Design en Seine
2012-02-16



Pure Design is featured in the new Nordic Designers book, which presents the works, designs and concepts of 70 of the most prominent designers from the Nordic countries. Nordic interiors and product designs are usually associated with clean aesthetics, high craftsmanship, and empathy for human factors. Nordic Designers both reinforces traditions and blasts stereotypes. In informal conversations with 59 of the best-known designers working in Scandinavia today, author David Sokol examines current interpretations of democratic design and ecological conciousness as well as new trends in conceptualization and form-making.


The Helsinki Horizon container is on display in front of the main entrance of Palais de Festival. The container presented a future view of Helsinki during 8–11 March in the MIPIM real estate exhibition as part of Helsinki’s contribution.

HIRAMEKI Design x Finland-フィンランドから、ほんもののデザイン、そしてライフスタイル。東京デザイナーウィークで。エサ・ヴェスマネンとPuredesignも参加。
2010.10.29-11.7
リビングデザインセンターOZONE
HIRAMEKI Design x Finland - authentic attitude of design and lifestyle from Finland at Tokyo Designers Week. Esa Vesmanen and Pure Design participates the venue.
October 29-November 7, 2010 Living Design Center Ozone.
TUBE LED LIGHT / SAAS Instruments


Vantaa Art Museum's exhibition deploys the means provided by contemporary art to handle themes related to bread. On exhibit are works of art by Adel Abidin, Pasi Eerik Karjula, Pentti Kaskipuro, Hilda Kozári and Riitta Päiväläinen. In particular, the exhibition is a tribute to graphic artist and professor Pentti Kaskipuro.
The exhibition architecture was inspired by the masterful use of light and shadow in Mr. Kaskipuro’s graphic works. In the large installation wall his sensitive drawing technique becomes clearly visible.
The exhibition architecture is done by Esa Vesmanen / Pure Design.


2010 published Wallpaper* Helsinki City Guide offers unique attractions from all over Helsinki. The guide introduces the award-winning Salme Optic boutique from Esa Vesmanen.

Tailwind Helsinki Horizon 2030 exhibition container presents Helsinki's future waterfront developments in front of the Cable Factory during the following events: Helsinki Design Week, OpenHouseHelsinki and Runokuu. In June, the exhibition container was on exhibit at the London Festival of Architecture.
The Tailwind exhibition of the city planning department was designed by Pure Design in a genuine marine container. Its internal walls have been lined with an aerial photo of Helsinki, on which miniature models of Kalasatama, Länsisatama and Kruunuvuorenranta have been placed using 3D printing techniques. One of the side walls of the container has a video presentation about the history, current state of the areas as well as future plans. The container is tweaked with a wooden patio and a canopy suspended by a ten-metre mast. The theme of the exhibition is the same as the one in the Tailwind exhibition in Laituri exhibition room, which closed on 4 September 2010.
Exhibition container on Ruoholahti Cable Square, open Sat-Sun 28–29 August 12 noon–4 p.m. and Wed–Fri 1–3 September 12 noon–6 p.m.

Finland's most versatile modern art sales exhibition was organised 28 Aug–5 Sept 2010 at the Cable Factory.
This year, the sixth annual Art Fair Suomi event opportunely coincides with Helsinki Festival and Design Week. AFS10 opens on the Night of the Arts when the most exciting selection of modern art is on displayed at the Puristamo and Valssaamo halls of the Cable Factory: audio art, performance, drawings, paintings and photos as well as video installations.
Esa Vesmanen's Balance audio chairs are the testing platform of the audio art.

Vantaa Art Museum's first major exhibition in 2010 consists of works of photography and video art - never before seen in Finland but exhibited by several international art museums. The artists of the exhibition are Danica Dakić (born in 1966 in Sarajevo, lives in Düsseldorf and Sarajevo), Loretta Lux (born in 1969 in Dresden, lives in Monaco), and Anu Pennanen (born in 1975 in Kirkkonummi, lives in Berlin and Paris). The exhibition is dedicated to these artists' strategies within created processes and works that induce the viewers to analyze the relationships between presentation, representation, and methods of presenting. The main characters in the works are children and the young.
Exhibition concept and curating: Chief Curator Anne Kaarna
Exhibition architecture: Esa Vesmanen
More info


The third Finnish Design Yearbook is coming out. The yearbook offers a comprehensive review of the products and concepts of current Finnish design, the designers and manufacturers. From Pure Design, the yearbook presents among others Tube lighting fixture, Salme Optic, Dine table and Playful exhibition.
Finnish Design Yearbook 2010–11

Towards sustainable choices -book brings contemporary design from internationalization to product development and design research. As its name suggests, the book turns into spotlight sustainable development in the field of design and long-term planning effects. Towards sustainable choices is the last part in the series of The Finnish design -book. It presents Salme Optic boutique and KOE –kitchen by Esa Vesmanen / Pure Design.



Anatxu Zabalbeascoa - Helsinki - 05/11/2009
"Local potential, universal quality – towards more rational future through Finnish design"
"...Designer Esa Vesmanen from Pure Design brings the Chaise longue balance chair to the Instituto Europeo de Disegno. The chair is supported by a fine structure that makes the lid on the chair's back seem to float...."
”Potencial local, calidad global Madrid acoge las soluciones del diseño finlandés para un futuro más racional”
“…El diseñador Esa Wesmanen, de Pure Design, lleva al Instituto Europeo de Diseño de Madrid la Chaise-longue balance, sustentada por una estructura tan fina que convierte la tumbona en un asiento con respaldo oscilante…”
